MEDIA KEY CONCEPTS

Genre:

There are all different genres. The two examples in 'Audience' section; "The Longest Daycare" and "Late Bloomer" are two different genres. The Longest Daycare is animated, whereas Late Bloomer is comedy. Another example is 'Interpretation' this short film is an Action film.

http://www.youtube.com/watch?v=1ayS8SqIqbg

I dont think there is a specific seperate genre for short films, as I have watched all different types of genres and they all use codes and conventions for each genre type.

For example, the genre for ‘Interpretation’ is represented through the lighting. It shows that something bad is going to happen and there would be an action scene. This would be targetted to the male audience, however as a girl, I found it interesting and enjoyed it.