AUDIENCE PROFILE – A2 Coursework:

The target audience for my short film is particularly aimed at females, and it is revolved around a wedding which the male audience may not take as much interest in as a female would do, but because of the twist I think the male audience may also enjoy it. My short film will aim at the audience aged between 18-25 years. The target audience is mainly shown through the main character, as it is a female, and also in that age group. The demographics for that film would also be C1’s/C2 within the social grade. This is because I believe those people would enjoy romantic films, where something is going to go wrong, and they may dream of having their perfect wedding day. The psychodynamic group for this film would be Utopians, these are people who try and put social messages through their work so that the audience can be educated by their work, this is because I have tried to put a message through to the audience that sometimes words hurt more than actions and can have a very strong affect on the person at the receiving end. The Audience Theory that applies to my short film is also Effects Theory. This is because at the end it is a mystery to the characters about what happened, but the audience know right at the last second what happened.